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Twitter: Asleep at the Mouse Wheel 2010-02-02 09:11:34 There's an article on ComputerWorld's website saying "Twitter now has 75M users; most asleep at the mouse." While there are 75 million people on Twitter, only 17% of them actively posted anything to Twitter last month -- that's still almost 13 million people actively posting crap to Twitter. I always find these articles on metrics amusing, that is amusing in the context of how to lie with statistics, or in this case, how to get all excited about nothing with statistics. You can read a lot of different things into the huge numbers of people not actively using their Twitter accounts but here are a few things to consider. Placeholder Accounts: Most of the social media folks I know have more than one account -- Conquent naturally has its company account, which pretty much says "Follow @bissell," and then there are the accounts that people get for misspellings just as we've been doing with domain names for years. These are important accounts as brands like Michelin should own their name on Twitter, but they might not have anything to say every day. Event Accounts: Before there were lists, and even now that there are lists, people set up special accounts for one-off events. Things like @SocialMediaConf where @AdBroad and I spoke in September has been dark since... Well, September. Show's over. Move along. Fictional Characters: The Mad Men Twitterers all have multiple accounts, and when the curtain falls on the season, so does the chatter on Twitter about Mad Men. There are scores of other seasonal twitter workers out there, and they may fade away completely, but like placeholder accounts, they have a place in the Twitterverse. Lurkers: The term "lurker" has been around for a long time, referring to people who read but don't write anything in places like chat rooms and (going way back) bulletin boards. Interesting thing about Twitter lurkers is that they aren't necessarily people but accounts set up to siphon links and comments out of the stream of tweets and post the info somewhere else. That last one, lurkers, is particularly interesting. Twitter is different from any publishing platform we've seen so far because the information is so easy to grab and reuse, making the content that comes out of Twitter ubiquitous nuggets of info flowing all over the Internet. So what if 13 million people generate the bulk of the content, only 1,400 people supposedly edit Wikipedia (see my blog on that topic) and yet no one seems to have stopped using it, nor do I think Twitter is going away anytime soon. But, with this qualifier on the stats in hand, you're welcome to resume panicking about the death-knell of Twitter now. 
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About the Author:
Linked In
Past Postings:
Using Dissent To Enhance Your Social Influence Online
Industry Profile - Author
Industry Profiles Full Time Employees - Professional Writer
Some Thoughts On Freelancing
Building Your Online Brand
Marissa Mayer and the Change in Yahoo's Remote Workforce
LinkedIn for Professional Writers
Fake Republican Twitter Accounts
"Did you mean?" -- Google's chiding nanny of search results
Branded Technology
Sharingspree.com -- Stealing more than GroupOn's Idea
The Internet Isn't Entertaining Enough
It's not your bank... It's Apple's and Amazon's
Violated by Madison Avenue
Google+ Scares Me
"We need to..." Internet Marketing Myths
Facebook's deal with the Devil
My cool new phone is a little too cool.
You are never alone
Promotion vs. Distribution... You'd think they'd know that one...
Publishing Industry Watch
Content for Social Media
Social Media Slot Machine
Anonymous vs Me
News from the Twitter Follow Campaign Trail
The art of Indiscriminate Twitter Following
The Cloudy Meaning of The Cloud
The Demand For The Loss of Creativity
Alien Technology and Government Conspiracies
Time for a New Reality
The Death of Email
Protecting Free Speech... Anonymously (and geekily)
Amazon Shouldn't Have Shut Down WikiLeaks
The Superpowers of the Hive Mind
Time for New Ideas
Comcast, Netflix and the Mystery of the Modem
The Great Technical Disconnect
New for the Sake of New
A Retail Store Built Like the Web
Disposable Personas
When did Google Start Policing the Internet?
Getting back to HTML basics, thanks to Apple
Inspecting my Navel Base
A shoebox vs. an online backup
Is Your "Resume" Website Recruiter-friendly?
iBooks -- Creative Epicenter or Gatekeeper?
The Failure of Success
The Economy is Going to Get Worse, but that's okay
Time lost on Twitter
Client Vendor Relationships
Twitter's back alleys and dark places
Social Media is NOT Advertising
Microsoft Courier
Form (designers) versus Function (geeks)
PDXBOOM -- The power of social media and the portland pipe bomb
China and Apple -- Different organizations, same management
The volume of screens
Logorama
Google Adds Biking Directions to Maps
Transmedia
That magical little tablet
How your website can be in two places at once
Masterpieces created by sheer volume
Suing over lack of originality
A Primer on Internet Fame -- dancing babies, hamsters, numa numa, and more...
Checking my messages
Rules are made to be broken -- in a reasoned, systematic way
So many accounts, so few passwords
Who really uses Twitter? 60% of Twitter's traffic isn't on Twitter
The Web is a Jerry Rigged Kludge
Twitter: Asleep at the Mouse Wheel
Where regulation is good: Google Voice and Vonage
How Facebook is (unintentionally) forcing programmers to piss off users
The Twit Cleaner
Perfect Secretary's pitch for @Adbroad (and the Youtube API)
The Emotions of Text
The Shorty Awards Scandal -- Manual Spam is still Spam
Google Analytics, the cloud and missing numbers #fail
Helen Klein Ross & Michael Bissell Interview at Adweek's Social Media Strategies Conference
The Internet is the New 60's
Cougars from New Zealand (and I don't mean big cats)
Adding facts together, or why you can't charge your cell phone from wifi
Social Media and the Destruction of the World
Rabid Fans vs Passive Viewers -- The Coco vs Leno saga
How to tell someone to retweet (without using up your 140 characters)
You can't buy social media
A book unopened is but a block of paper
Building the LOST: The Final Season Sweepstakes
Holiday SPAM (or the lack thereof)
Archiving Twitter
Too Many Toolbars
Random Censorship with Google Adwords
Accessibility and Shopping Online
Twisted path to customer service
Flash: Shiny objects blinding your audience
Twollow and other gold rush scripts
GPS in a Laptop computer
Thinking outside the box... There was a box?
Twitter was designed for Text Messaging
It's not the corporations, damnit
Entrepreneur or Dreamer?
Adweek Social Media Twitter for Brands Presentation
Socializing is more than Social Media
Generational Marketing is a Myth (or Who's your Daddy?)
Social Media is Just the Way We Use the Internet
Twitter Followers Don't Matter (ask the porn sites)
The Internet is Gooder than Books
Sometimes you don't want your campaign to go viral
Best Twitter Branding Campaign
Like flies to crap, Spammy Twitter Followers don't really go away
iPhone SMS Security Hole
How Flipmytweet works
Cell Phones as Microscopes
Digg is not the Hijacker -- You Are
Steve Ballmer -- the walking dead?
Twitter as an open mic poetry reading
Automatic Social [un]Awareness
New York, New York
First splash for United Against Malaria
New Media/Old Media and the CLIO Awards
Interview at SXSW: Mad Men Twitter And Tracking
We've got an App for that -- it's called the Web
Understanding Google To Get Your Resume Noticed
Made it to SXSW in Austin
The trouble with Wordpress and other templates
Wayward Words with Baggage
Speaking at SXSW March 17th
The fleeting Memory of the Internet
It's okay to say 'I don't know'
Good Morning America, now Go Fight Traffic
More surreality in Portland
Nike Takes Over Conquent
Facebook owns this title
Excuses, excuses
A little on Social Media
Feeding on Content
Attack of the Bots
Irish Music in Oregon City
Landing on an Aircraft Carrier
Got Curry? And some bizarre art?
Web 1.0
Random Music and Random Life in Portland
To the dump, to the dump, to the dump dump dump
Flight Simulator
Cold night, hot fire, happy cat
Net Neutrality
Walking to work in the snow
A window into Moreland of the Past
Getting clever with data feeds
Big and Little Beirut
The Other Credit Crisis
The Broadband Inauguration
T-Mobile owns Magenta and Other Patent Stories
The Risk-takers, Doers and Makers of Things
The noise of 20,000+ Twitter Followers
Reflections on my DC Trip
Born Again American
30,000 feet, 500 MPH Suburban Strip Mall
Cellphones, toilets and the Inauguration
The wall of pissing
National Treasure/National Archives
My trip to DC so far
Everyone is insane
Getting ready for DC
The End of Days (of song): Microsoft Songsmith Example
The Very Model of a Modern Major General
Browser Bigotry
The Death of your Soul: Microsoft Songsmith
Creative Development or Developing Creatively?
Race to Witch Mountain
The Myth of Wikipedia (or the Wiki-1400)
Online/Offline Sales -- is it really that bad?
Is PayPal Tacky?
Old School Web Design Still Works
Domain Squatting
Christmas Fire
Green Chri$tma$
QA 101
Portland Snow
Get some return on that web traffic
I think they have a backup...
I'd love to have that problem
The [un]importance of statistics
Don't be a tool of viral marketing
CAT Scan!
Follow up to the shoulder injury
Emails, discussions, blogs, wiki and web content
Ironic Injury
On the Santa Monica Pier
You Designed for Print First
You let someone else register your domain name
You figured .biz, .info, .us would work fine
What's after the Integrated Circuit?
Intelligent life is out there (but it's bugger all down here on earth)
Subject Matter Experts Talking Other Subject Matter
The Totalitarian Regime of Apple
Oversimplifying how people work
crowdSPRING
Creative Services for the New World
Reverse Anthropomorphism
The End of Time
Oil prices and birdsong
Watching Starship Troopers AGAIN!
Better Living Through Twitter
Lessons Learned From Apple
It's the Brand, Baby
Business Architecture vs. Web Construction
On Truth
You can't build life
Accidentally Drunk in Portland
Al Gore the Winner
Intelligent life is out there (but its bugger all down here on earth)
Aussie Rules Football
Trip to Nostalgia Land
I am such an idiot
Long day of travel
Miami -- as far from Portland as you can go in the US
Inverse Peter Principle
Random Knowledge
I'm fascinated with modern plumbing
Leaving Seattle (or why you should keep your ticket close)
On the Rails
The Hive
RSS for this blog
With a career that has spanned advertising, production, technical services, and project management, Michael is able to articulate the wide range skills and professions that make the Internet work. This eclectic understanding and his desire to shine the light on those hiding behind techno babble has brought success to a wide range of projects.
Twitter @bissellLinked In
Past Postings:
Using Dissent To Enhance Your Social Influence Online
Industry Profile - Author
Industry Profiles Full Time Employees - Professional Writer
Some Thoughts On Freelancing
Building Your Online Brand
Marissa Mayer and the Change in Yahoo's Remote Workforce
LinkedIn for Professional Writers
Fake Republican Twitter Accounts
"Did you mean?" -- Google's chiding nanny of search results
Branded Technology
Sharingspree.com -- Stealing more than GroupOn's Idea
The Internet Isn't Entertaining Enough
It's not your bank... It's Apple's and Amazon's
Violated by Madison Avenue
Google+ Scares Me
"We need to..." Internet Marketing Myths
Facebook's deal with the Devil
My cool new phone is a little too cool.
You are never alone
Promotion vs. Distribution... You'd think they'd know that one...
Publishing Industry Watch
Content for Social Media
Social Media Slot Machine
Anonymous vs Me
News from the Twitter Follow Campaign Trail
The art of Indiscriminate Twitter Following
The Cloudy Meaning of The Cloud
The Demand For The Loss of Creativity
Alien Technology and Government Conspiracies
Time for a New Reality
The Death of Email
Protecting Free Speech... Anonymously (and geekily)
Amazon Shouldn't Have Shut Down WikiLeaks
The Superpowers of the Hive Mind
Time for New Ideas
Comcast, Netflix and the Mystery of the Modem
The Great Technical Disconnect
New for the Sake of New
A Retail Store Built Like the Web
Disposable Personas
When did Google Start Policing the Internet?
Getting back to HTML basics, thanks to Apple
Inspecting my Navel Base
A shoebox vs. an online backup
Is Your "Resume" Website Recruiter-friendly?
iBooks -- Creative Epicenter or Gatekeeper?
The Failure of Success
The Economy is Going to Get Worse, but that's okay
Time lost on Twitter
Client Vendor Relationships
Twitter's back alleys and dark places
Social Media is NOT Advertising
Microsoft Courier
Form (designers) versus Function (geeks)
PDXBOOM -- The power of social media and the portland pipe bomb
China and Apple -- Different organizations, same management
The volume of screens
Logorama
Google Adds Biking Directions to Maps
Transmedia
That magical little tablet
How your website can be in two places at once
Masterpieces created by sheer volume
Suing over lack of originality
A Primer on Internet Fame -- dancing babies, hamsters, numa numa, and more...
Checking my messages
Rules are made to be broken -- in a reasoned, systematic way
So many accounts, so few passwords
Who really uses Twitter? 60% of Twitter's traffic isn't on Twitter
The Web is a Jerry Rigged Kludge
Twitter: Asleep at the Mouse Wheel
Where regulation is good: Google Voice and Vonage
How Facebook is (unintentionally) forcing programmers to piss off users
The Twit Cleaner
Perfect Secretary's pitch for @Adbroad (and the Youtube API)
The Emotions of Text
The Shorty Awards Scandal -- Manual Spam is still Spam
Google Analytics, the cloud and missing numbers #fail
Helen Klein Ross & Michael Bissell Interview at Adweek's Social Media Strategies Conference
The Internet is the New 60's
Cougars from New Zealand (and I don't mean big cats)
Adding facts together, or why you can't charge your cell phone from wifi
Social Media and the Destruction of the World
Rabid Fans vs Passive Viewers -- The Coco vs Leno saga
How to tell someone to retweet (without using up your 140 characters)
You can't buy social media
A book unopened is but a block of paper
Building the LOST: The Final Season Sweepstakes
Holiday SPAM (or the lack thereof)
Archiving Twitter
Too Many Toolbars
Random Censorship with Google Adwords
Accessibility and Shopping Online
Twisted path to customer service
Flash: Shiny objects blinding your audience
Twollow and other gold rush scripts
GPS in a Laptop computer
Thinking outside the box... There was a box?
Twitter was designed for Text Messaging
It's not the corporations, damnit
Entrepreneur or Dreamer?
Adweek Social Media Twitter for Brands Presentation
Socializing is more than Social Media
Generational Marketing is a Myth (or Who's your Daddy?)
Social Media is Just the Way We Use the Internet
Twitter Followers Don't Matter (ask the porn sites)
The Internet is Gooder than Books
Sometimes you don't want your campaign to go viral
Best Twitter Branding Campaign
Like flies to crap, Spammy Twitter Followers don't really go away
iPhone SMS Security Hole
How Flipmytweet works
Cell Phones as Microscopes
Digg is not the Hijacker -- You Are
Steve Ballmer -- the walking dead?
Twitter as an open mic poetry reading
Automatic Social [un]Awareness
New York, New York
First splash for United Against Malaria
New Media/Old Media and the CLIO Awards
Interview at SXSW: Mad Men Twitter And Tracking
We've got an App for that -- it's called the Web
Understanding Google To Get Your Resume Noticed
Made it to SXSW in Austin
The trouble with Wordpress and other templates
Wayward Words with Baggage
Speaking at SXSW March 17th
The fleeting Memory of the Internet
It's okay to say 'I don't know'
Good Morning America, now Go Fight Traffic
More surreality in Portland
Nike Takes Over Conquent
Facebook owns this title
Excuses, excuses
A little on Social Media
Feeding on Content
Attack of the Bots
Irish Music in Oregon City
Landing on an Aircraft Carrier
Got Curry? And some bizarre art?
Web 1.0
Random Music and Random Life in Portland
To the dump, to the dump, to the dump dump dump
Flight Simulator
Cold night, hot fire, happy cat
Net Neutrality
Walking to work in the snow
A window into Moreland of the Past
Getting clever with data feeds
Big and Little Beirut
The Other Credit Crisis
The Broadband Inauguration
T-Mobile owns Magenta and Other Patent Stories
The Risk-takers, Doers and Makers of Things
The noise of 20,000+ Twitter Followers
Reflections on my DC Trip
Born Again American
30,000 feet, 500 MPH Suburban Strip Mall
Cellphones, toilets and the Inauguration
The wall of pissing
National Treasure/National Archives
My trip to DC so far
Everyone is insane
Getting ready for DC
The End of Days (of song): Microsoft Songsmith Example
The Very Model of a Modern Major General
Browser Bigotry
The Death of your Soul: Microsoft Songsmith
Creative Development or Developing Creatively?
Race to Witch Mountain
The Myth of Wikipedia (or the Wiki-1400)
Online/Offline Sales -- is it really that bad?
Is PayPal Tacky?
Old School Web Design Still Works
Domain Squatting
Christmas Fire
Green Chri$tma$
QA 101
Portland Snow
Get some return on that web traffic
I think they have a backup...
I'd love to have that problem
The [un]importance of statistics
Don't be a tool of viral marketing
CAT Scan!
Follow up to the shoulder injury
Emails, discussions, blogs, wiki and web content
Ironic Injury
On the Santa Monica Pier
You Designed for Print First
You let someone else register your domain name
You figured .biz, .info, .us would work fine
What's after the Integrated Circuit?
Intelligent life is out there (but it's bugger all down here on earth)
Subject Matter Experts Talking Other Subject Matter
The Totalitarian Regime of Apple
Oversimplifying how people work
crowdSPRING
Creative Services for the New World
Reverse Anthropomorphism
The End of Time
Oil prices and birdsong
Watching Starship Troopers AGAIN!
Better Living Through Twitter
Lessons Learned From Apple
It's the Brand, Baby
Business Architecture vs. Web Construction
On Truth
You can't build life
Accidentally Drunk in Portland
Al Gore the Winner
Intelligent life is out there (but its bugger all down here on earth)
Aussie Rules Football
Trip to Nostalgia Land
I am such an idiot
Long day of travel
Miami -- as far from Portland as you can go in the US
Inverse Peter Principle
Random Knowledge
I'm fascinated with modern plumbing
Leaving Seattle (or why you should keep your ticket close)
On the Rails
The Hive
RSS for this blog