About the Author:

With a career that has spanned advertising, production, technical services, and project management, Michael is able to articulate the wide range skills and professions that make the Internet work. This eclectic understanding and his desire to shine the light on those hiding behind techno babble has brought success to a wide range of projects.

Twitter @bissell

Linked In

Past Postings:

Using Dissent To Enhance Your Social Influence Online

Industry Profile - Author

Industry Profiles Full Time Employees - Professional Writer

Some Thoughts On Freelancing

Building Your Online Brand

Marissa Mayer and the Change in Yahoo's Remote Workforce

LinkedIn for Professional Writers

Fake Republican Twitter Accounts

"Did you mean?" -- Google's chiding nanny of search results

Branded Technology

Sharingspree.com -- Stealing more than GroupOn's Idea

The Internet Isn't Entertaining Enough

It's not your bank... It's Apple's and Amazon's

Violated by Madison Avenue

Google+ Scares Me

"We need to..." Internet Marketing Myths

Facebook's deal with the Devil

My cool new phone is a little too cool.

You are never alone

Promotion vs. Distribution... You'd think they'd know that one...

Publishing Industry Watch

Content for Social Media

Social Media Slot Machine

Anonymous vs Me

News from the Twitter Follow Campaign Trail

The art of Indiscriminate Twitter Following

The Cloudy Meaning of The Cloud

The Demand For The Loss of Creativity

Alien Technology and Government Conspiracies

Time for a New Reality

The Death of Email

Protecting Free Speech... Anonymously (and geekily)

Amazon Shouldn't Have Shut Down WikiLeaks

The Superpowers of the Hive Mind

Time for New Ideas

Comcast, Netflix and the Mystery of the Modem

The Great Technical Disconnect

New for the Sake of New

A Retail Store Built Like the Web

Disposable Personas

When did Google Start Policing the Internet?

Getting back to HTML basics, thanks to Apple

Inspecting my Navel Base

A shoebox vs. an online backup

Is Your "Resume" Website Recruiter-friendly?

iBooks -- Creative Epicenter or Gatekeeper?

The Failure of Success

The Economy is Going to Get Worse, but that's okay

Time lost on Twitter

Client Vendor Relationships

Twitter's back alleys and dark places

Social Media is NOT Advertising

Microsoft Courier

Form (designers) versus Function (geeks)

PDXBOOM -- The power of social media and the portland pipe bomb

China and Apple -- Different organizations, same management

The volume of screens


Google Adds Biking Directions to Maps


That magical little tablet

How your website can be in two places at once

Masterpieces created by sheer volume

Suing over lack of originality

A Primer on Internet Fame -- dancing babies, hamsters, numa numa, and more...

Checking my messages

Rules are made to be broken -- in a reasoned, systematic way

So many accounts, so few passwords

Who really uses Twitter? 60% of Twitter's traffic isn't on Twitter

The Web is a Jerry Rigged Kludge

Twitter: Asleep at the Mouse Wheel

Where regulation is good: Google Voice and Vonage

How Facebook is (unintentionally) forcing programmers to piss off users

The Twit Cleaner

Perfect Secretary's pitch for @Adbroad (and the Youtube API)

The Emotions of Text

The Shorty Awards Scandal -- Manual Spam is still Spam

Google Analytics, the cloud and missing numbers #fail

Helen Klein Ross & Michael Bissell Interview at Adweek's Social Media Strategies Conference

The Internet is the New 60's

Cougars from New Zealand (and I don't mean big cats)

Adding facts together, or why you can't charge your cell phone from wifi

Social Media and the Destruction of the World

Rabid Fans vs Passive Viewers -- The Coco vs Leno saga

How to tell someone to retweet (without using up your 140 characters)

You can't buy social media

A book unopened is but a block of paper

Building the LOST: The Final Season Sweepstakes

Holiday SPAM (or the lack thereof)

Archiving Twitter

Too Many Toolbars

Random Censorship with Google Adwords

Accessibility and Shopping Online

Twisted path to customer service

Flash: Shiny objects blinding your audience

Twollow and other gold rush scripts

GPS in a Laptop computer

Thinking outside the box... There was a box?

Twitter was designed for Text Messaging

It's not the corporations, damnit

Entrepreneur or Dreamer?

Adweek Social Media Twitter for Brands Presentation

Socializing is more than Social Media

Generational Marketing is a Myth (or Who's your Daddy?)

Social Media is Just the Way We Use the Internet

Twitter Followers Don't Matter (ask the porn sites)

The Internet is Gooder than Books

Sometimes you don't want your campaign to go viral

Best Twitter Branding Campaign

Like flies to crap, Spammy Twitter Followers don't really go away

iPhone SMS Security Hole

How Flipmytweet works

Cell Phones as Microscopes

Digg is not the Hijacker -- You Are

Steve Ballmer -- the walking dead?

Twitter as an open mic poetry reading

Automatic Social [un]Awareness

First splash for United Against Malaria

New Media/Old Media and the CLIO Awards

Interview at SXSW: Mad Men Twitter And Tracking

We've got an App for that -- it's called the Web

Understanding Google To Get Your Resume Noticed

The trouble with Wordpress and other templates

Wayward Words with Baggage

Speaking at SXSW March 17th

The fleeting Memory of the Internet

It's okay to say 'I don't know'

Nike Takes Over Conquent

Facebook owns this title

Excuses, excuses

A little on Social Media

Feeding on Content

Attack of the Bots

Web 1.0

Net Neutrality

Getting clever with data feeds

The Other Credit Crisis

The Broadband Inauguration

T-Mobile owns Magenta and Other Patent Stories

The Risk-takers, Doers and Makers of Things

The noise of 20,000+ Twitter Followers

30,000 feet, 500 MPH Suburban Strip Mall

Cellphones, toilets and the Inauguration

The End of Days (of song): Microsoft Songsmith Example

Browser Bigotry

The Death of your Soul: Microsoft Songsmith

Creative Development or Developing Creatively?

The Myth of Wikipedia (or the Wiki-1400)

Online/Offline Sales -- is it really that bad?

Is PayPal Tacky?

Old School Web Design Still Works

Domain Squatting

Green Chri$tma$

QA 101

Portland Snow

Get some return on that web traffic

I think they have a backup...

I'd love to have that problem

The [un]importance of statistics

Don't be a tool of viral marketing

Emails, discussions, blogs, wiki and web content

You Designed for Print First

You let someone else register your domain name

You figured .biz, .info, .us would work fine

What's after the Integrated Circuit?

Intelligent life is out there (but it's bugger all down here on earth)

Subject Matter Experts Talking Other Subject Matter

The Totalitarian Regime of Apple

Oversimplifying how people work


Creative Services for the New World

Reverse Anthropomorphism

The End of Time

Better Living Through Twitter

Lessons Learned From Apple

It's the Brand, Baby

Business Architecture vs. Web Construction

On Truth

Inverse Peter Principle

Random Knowledge

The Hive

RSS for this blog
Emails, discussions, blogs, wiki and web content
Posted: 2008-12-02 12:06:27
Shortcut URL: http://t.conquent.com/L000

My HR person, Kristen, asked me for a blog the other day. This brought up the question of "What IS a blog, really, and why do we all need them?" I know, old question to a lot of people. But it spurred an interesting conversation about different kinds of online communication. Let's review quickly:

We do a LOT of communication via email. We often use our email as document storage systems ("Let's see... I know I sent that word doc to Bob back in May... of '06..."). With open copies sent on the cc line, email acts as a discussion board, helping bring people together to work out ideas.

Email is selective -- you decide who you're sharing information with, and it's one of the few Internet based systems that doesn't get spidered by Google. It still lets your ideas out "in the wild" if someone decides to forward your note, but it's like having a conversation in the office, not standing on the stage with a microphone.

Discussion Groups
At one time the Internet was filled with chat rooms which in turn evolved into threaded discussion groups. I'm not entirely sure why these seem to have fallen out of favor, but I still see them when I'm looking up technical answers.

The nice thing about threaded discussions is that you can come in late to the game and see replies directly below previous comments. Sometimes you get a back and forth going -- this conversation can wander off into its own corner and you can read the direct responses to the original comment.

I'd like to see Wiki's discussions become threaded, and maybe that's out there somewhere...

Teagan in my office pointed out that Blogs are linear; that is to say, blogs are a good place to record things as they happen. This goes well with my idea that blogs are like open journals -- be careful what you put in your journal if EVEYONE can read it.

I think of blogs as a great place to sum up ideas or things you're working on. Nothing is ever really a finished work, but the thing about blogs is that you can go back over time and look at the evolution of an idea and see how it's changed.

If blogs are linear and provide history, wiki's are "what's true now." I like the fact that wiki's have a history component, but the change history for a document is very different than a series of different documents on the same idea.

Wiki's are a great place for clearly thought out documentation that's constantly changing. We have our project management system hooked up to a wiki so projects and clients can have a back story -- who is this client, why are we doing this project and what are some of the things we need to know to stay out of trouble? It's a great way to keep documents in a semi-public place (that wiki isn't available outside the company).

We're also looking at setting up a wiki to let our experts within the company document important aspects of their area of expertise. For example, Kristen wants to be able to provide documentation about the importance of staffing and Human Resources, and this may tie into our accessibility division where they co-edit documents on accessibility and staffing.

Web Content
But let's not forget good old fashioned web content. Your website will always have information that changes, but there are things that aren't open for everyone to edit and aren't always changing.

On the other extreme, your website should include "machine generated content" or data driven content. We still need a new word... there's all that data that gets processed, like order information and shipping status. This is content, and shouldn't be ignored, and in a sense, it closes the loop as it can generate new questions, new discussions, a blog or two, and update to the wiki, and a change to the company content.

Don't be a tool of viral marketing
You Designed for Print First

Your HR Person: Re: Emails, discussions, blogs, wiki and web content
2008-12-03 10:38:31

Discussion lists *haven't* disappeared; they've migrated. I moderate an international HR discussion forum and the sister job site, we have over 3700 people. I'm am a member of at least 20 others, mostly on Yahoogroups. I don't read them all every day, but I do contribute every now and then.

Don Park: Re: Emails, discussions, blogs, wiki and web content
2009-09-15 17:23:11

google is looking at the different forms of communication as well. google wave is a 'singularity' of online communication.

Cory Huff: Re: Emails, discussions, blogs, wiki and web content
2009-09-15 18:55:42

Discussion forums are definitely not gone. They're just not hip anymore. They've gone niche too - I participate in some forums that are so specific it makes me laugh that there are so many people interested in those topics.

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