About the Author:

With a career that has spanned advertising, production, technical services, and project management, Michael is able to articulate the wide range skills and professions that make the Internet work. This eclectic understanding and his desire to shine the light on those hiding behind techno babble has brought success to a wide range of projects.

Twitter @bissell

Linked In


Past Postings:

Using Dissent To Enhance Your Social Influence Online

Industry Profile - Author

Industry Profiles Full Time Employees - Professional Writer

Some Thoughts On Freelancing

Building Your Online Brand

Marissa Mayer and the Change in Yahoo's Remote Workforce

LinkedIn for Professional Writers

Fake Republican Twitter Accounts

"Did you mean?" -- Google's chiding nanny of search results

Branded Technology

Sharingspree.com -- Stealing more than GroupOn's Idea

The Internet Isn't Entertaining Enough

It's not your bank... It's Apple's and Amazon's

Violated by Madison Avenue

Google+ Scares Me

"We need to..." Internet Marketing Myths

Facebook's deal with the Devil

My cool new phone is a little too cool.

You are never alone

Promotion vs. Distribution... You'd think they'd know that one...

Publishing Industry Watch

Content for Social Media

Social Media Slot Machine

Anonymous vs Me

News from the Twitter Follow Campaign Trail

The art of Indiscriminate Twitter Following

The Cloudy Meaning of The Cloud

The Demand For The Loss of Creativity

Alien Technology and Government Conspiracies

Time for a New Reality

The Death of Email

Protecting Free Speech... Anonymously (and geekily)

Amazon Shouldn't Have Shut Down WikiLeaks

The Superpowers of the Hive Mind

Time for New Ideas

Comcast, Netflix and the Mystery of the Modem

The Great Technical Disconnect

New for the Sake of New

A Retail Store Built Like the Web

Disposable Personas

When did Google Start Policing the Internet?

Getting back to HTML basics, thanks to Apple

Inspecting my Navel Base

A shoebox vs. an online backup

Is Your "Resume" Website Recruiter-friendly?

iBooks -- Creative Epicenter or Gatekeeper?

The Failure of Success

The Economy is Going to Get Worse, but that's okay

Time lost on Twitter

Client Vendor Relationships

Twitter's back alleys and dark places

Social Media is NOT Advertising

Microsoft Courier

Form (designers) versus Function (geeks)

PDXBOOM -- The power of social media and the portland pipe bomb

China and Apple -- Different organizations, same management

The volume of screens

Logorama

Google Adds Biking Directions to Maps

Transmedia

That magical little tablet

How your website can be in two places at once

Masterpieces created by sheer volume

Suing over lack of originality

A Primer on Internet Fame -- dancing babies, hamsters, numa numa, and more...

Checking my messages

Rules are made to be broken -- in a reasoned, systematic way

So many accounts, so few passwords

Who really uses Twitter? 60% of Twitter's traffic isn't on Twitter

The Web is a Jerry Rigged Kludge

Twitter: Asleep at the Mouse Wheel

Where regulation is good: Google Voice and Vonage

How Facebook is (unintentionally) forcing programmers to piss off users

The Twit Cleaner

Perfect Secretary's pitch for @Adbroad (and the Youtube API)

The Emotions of Text

The Shorty Awards Scandal -- Manual Spam is still Spam

Google Analytics, the cloud and missing numbers #fail

Helen Klein Ross & Michael Bissell Interview at Adweek's Social Media Strategies Conference

The Internet is the New 60's

Cougars from New Zealand (and I don't mean big cats)

Adding facts together, or why you can't charge your cell phone from wifi

Social Media and the Destruction of the World

Rabid Fans vs Passive Viewers -- The Coco vs Leno saga

How to tell someone to retweet (without using up your 140 characters)

You can't buy social media

A book unopened is but a block of paper

Building the LOST: The Final Season Sweepstakes

Holiday SPAM (or the lack thereof)

Archiving Twitter

Too Many Toolbars

Random Censorship with Google Adwords

Accessibility and Shopping Online

Twisted path to customer service

Flash: Shiny objects blinding your audience

Twollow and other gold rush scripts

GPS in a Laptop computer

Thinking outside the box... There was a box?

Twitter was designed for Text Messaging

It's not the corporations, damnit

Entrepreneur or Dreamer?

Adweek Social Media Twitter for Brands Presentation

Socializing is more than Social Media

Generational Marketing is a Myth (or Who's your Daddy?)

Social Media is Just the Way We Use the Internet

Twitter Followers Don't Matter (ask the porn sites)

The Internet is Gooder than Books

Sometimes you don't want your campaign to go viral

Best Twitter Branding Campaign

Like flies to crap, Spammy Twitter Followers don't really go away

iPhone SMS Security Hole

How Flipmytweet works

Cell Phones as Microscopes

Digg is not the Hijacker -- You Are

Steve Ballmer -- the walking dead?

Twitter as an open mic poetry reading

Automatic Social [un]Awareness

First splash for United Against Malaria

New Media/Old Media and the CLIO Awards

Interview at SXSW: Mad Men Twitter And Tracking

We've got an App for that -- it's called the Web

Understanding Google To Get Your Resume Noticed

The trouble with Wordpress and other templates

Wayward Words with Baggage

Speaking at SXSW March 17th

The fleeting Memory of the Internet

It's okay to say 'I don't know'

Nike Takes Over Conquent

Facebook owns this title

Excuses, excuses

A little on Social Media

Feeding on Content

Attack of the Bots

Web 1.0

Net Neutrality

Getting clever with data feeds

The Other Credit Crisis

The Broadband Inauguration

T-Mobile owns Magenta and Other Patent Stories

The Risk-takers, Doers and Makers of Things

The noise of 20,000+ Twitter Followers

30,000 feet, 500 MPH Suburban Strip Mall

Cellphones, toilets and the Inauguration

The End of Days (of song): Microsoft Songsmith Example

Browser Bigotry

The Death of your Soul: Microsoft Songsmith

Creative Development or Developing Creatively?

The Myth of Wikipedia (or the Wiki-1400)

Online/Offline Sales -- is it really that bad?

Is PayPal Tacky?

Old School Web Design Still Works

Domain Squatting

Green Chri$tma$

QA 101

Portland Snow

Get some return on that web traffic

I think they have a backup...

I'd love to have that problem

The [un]importance of statistics

Don't be a tool of viral marketing

Emails, discussions, blogs, wiki and web content

You Designed for Print First

You let someone else register your domain name

You figured .biz, .info, .us would work fine

What's after the Integrated Circuit?

Intelligent life is out there (but it's bugger all down here on earth)

Subject Matter Experts Talking Other Subject Matter

The Totalitarian Regime of Apple

Oversimplifying how people work

crowdSPRING

Creative Services for the New World

Reverse Anthropomorphism

The End of Time

Better Living Through Twitter

Lessons Learned From Apple

It's the Brand, Baby

Business Architecture vs. Web Construction

On Truth

Inverse Peter Principle

Random Knowledge

The Hive



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LinkedIn for Professional Writers
Posted: 2013-02-19 11:44:41



As a recruiter, I know how valuable it is for a candidate to research a potential job, industry and organization before entertaining thoughts of becoming a candidate. To that end, when I decided I wanted to become a writer, I started doing my research *before* ever entertained thoughts of getting published. This was concurrent with writing my first manuscript draft. For me, that meant attending writer's conferences, local workshops, and generally learning about the publishing industry. They key to this is that I treated being a writer as a *job*, a professional endeavor.

I now have some clout as a former career advice columnist with the Seattle Times, and I am on the Board of Directors for a local non-profit that offers annual writing workshops. In the last seven years, I have become somewhat familiar with the business of being a writer. As a recruiter, I have to say that it appalls me how many hopeful writers don't treat their careers with the same thoughtfulness that they would any other job. I'm seeing more and more of this on LinkedIn, where I belong to several writer-centric groups. I have written a guest blog for a friend that is a freelance writer on how to use/not use LinkedIn for writers, and I'm going to expand upon it here.

LinkedIn Errors For Writers:

*Never post anything that isn't properly capitalized, spell-checked, or punctuated. Ever.


*Join groups/discussions and do absolutely nothing but promote yourself (your book/article, blog, appearances, etc.).

*Contact the wrong person; don't email the CEO of an agency when there are four agents that are accepting submissions in your genre at the agency.

*Get into inflammatory discussions on public forums. Remember that 1) LinkedIn is an international, multi-cultural venue 2) it is just as valid to pursue self publishing, Print on Demand, and ePublishing as it is a traditional publishing house; different writers have different needs 3) this is about building COMMUNITY; differing opinions and tastes add to the experience, not diminish it.

*Constantly name drop; it's annoying.

*Not be clear when asking for something/information. Make sure you use enough details when you are starting a discussion or asking a question. "Concise" should not be "cryptic". Conversely, don't ramble on and on.

*Use LinkedIn as a substitute for proper submissions.

*Badmouth industry professionals. This includes writers/authors, agents, editors, publishing houses, publications, etc. This is the fastest way to get a bad reputation.

*Send generic "I want to add you to my professional network" invitations. Freelance writers and authors should put EXTRA effort into contacting industry professionals.

*Post responses to questions or discussions that have already been said.

*Ask for recommendations or endorsements from people that barely (or don't) know your work.

*Post questions to the writing community that you could have answered yourself with one Google search.

*Get into dissenting discussions on religion, politics, or other "controversial" topics. Writers of any sort need to keep as much objectivity as possible.

*Over-post profile updates. LinkedIn is not Twitter or Facebook. Your "update" field should be used sparingly and for important things (like your upcoming release, or the contest on your website for readers, really interesting industry articles or announcements.)

*Have a profile that tries to show you as an expert in fifteen different things. If you are using LinkedIn as a writer, make sure your profile brands you as a writer (or agent, or editor.)

*Neglect an online portfolio. There are several apps you can use for free.

I would have to say that the two related errors that irritate me the most: "Not be clear when asking for something/information. Make sure you use enough details when you are starting a discussion or asking a question. "Concise" should not be "cryptic". Conversely, don't ramble on and on" and "Posting a question that you could have answered yourself with one Google search."

A recent example is:
"Anyone had any problems getting their work published? Does anyone know of any agencies who take on new writers? "

That's it. My response: "What do you mean by "problems"? Of course there are agencies that take on new writers; what kind of research have *you* done? What is your genre and how far along in the process are you? (i.e. do you have a completed manuscript for submission?)

The first thing I think when I see something like this is that the person that posted the question cannot write, and has never done any research; the second is that they are lazy. The truth of the matter is that "writing" is one of the most well-documented professions out there. More self-help books, blogs, and articles exist on "how to be a writer" than just about any other profession known to modern man. Being lazy like this sets the tone for your *professional brand as a writer*. To be honest, when someone posts something like this, asking if anyone else has ever had "problems" getting their work published, I also think that they probably aren't a very good writer, and that could be anything from not getting appropriate critiques, to not editing their work, to using poor grammar and spelling, to not following publishing submission guidelines posted.

Remember that LinkedIn is a professional forum, and especially as a writer you must be thoughtful about how/what you post. If you are a beginning writer, treat writing as a profession and follow the same guidelines you would for any other job.

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