About the Author:

With a career that has spanned advertising, production, technical services, and project management, Michael is able to articulate the wide range skills and professions that make the Internet work. This eclectic understanding and his desire to shine the light on those hiding behind techno babble has brought success to a wide range of projects.

Twitter @bissell

Linked In

Past Postings:

Using Dissent To Enhance Your Social Influence Online

Industry Profile - Author

Industry Profiles Full Time Employees - Professional Writer

Some Thoughts On Freelancing

Building Your Online Brand

Marissa Mayer and the Change in Yahoo's Remote Workforce

LinkedIn for Professional Writers

Fake Republican Twitter Accounts

"Did you mean?" -- Google's chiding nanny of search results

Branded Technology

Sharingspree.com -- Stealing more than GroupOn's Idea

The Internet Isn't Entertaining Enough

It's not your bank... It's Apple's and Amazon's

Violated by Madison Avenue

Google+ Scares Me

"We need to..." Internet Marketing Myths

Facebook's deal with the Devil

My cool new phone is a little too cool.

You are never alone

Promotion vs. Distribution... You'd think they'd know that one...

Publishing Industry Watch

Content for Social Media

Social Media Slot Machine

Anonymous vs Me

News from the Twitter Follow Campaign Trail

The art of Indiscriminate Twitter Following

The Cloudy Meaning of The Cloud

The Demand For The Loss of Creativity

Alien Technology and Government Conspiracies

Time for a New Reality

The Death of Email

Protecting Free Speech... Anonymously (and geekily)

Amazon Shouldn't Have Shut Down WikiLeaks

The Superpowers of the Hive Mind

Time for New Ideas

Comcast, Netflix and the Mystery of the Modem

The Great Technical Disconnect

New for the Sake of New

A Retail Store Built Like the Web

Disposable Personas

When did Google Start Policing the Internet?

Getting back to HTML basics, thanks to Apple

Inspecting my Navel Base

A shoebox vs. an online backup

Is Your "Resume" Website Recruiter-friendly?

iBooks -- Creative Epicenter or Gatekeeper?

The Failure of Success

The Economy is Going to Get Worse, but that's okay

Time lost on Twitter

Client Vendor Relationships

Twitter's back alleys and dark places

Social Media is NOT Advertising

Microsoft Courier

Form (designers) versus Function (geeks)

PDXBOOM -- The power of social media and the portland pipe bomb

China and Apple -- Different organizations, same management

The volume of screens


Google Adds Biking Directions to Maps


That magical little tablet

How your website can be in two places at once

Masterpieces created by sheer volume

Suing over lack of originality

A Primer on Internet Fame -- dancing babies, hamsters, numa numa, and more...

Checking my messages

Rules are made to be broken -- in a reasoned, systematic way

So many accounts, so few passwords

Who really uses Twitter? 60% of Twitter's traffic isn't on Twitter

The Web is a Jerry Rigged Kludge

Twitter: Asleep at the Mouse Wheel

Where regulation is good: Google Voice and Vonage

How Facebook is (unintentionally) forcing programmers to piss off users

The Twit Cleaner

Perfect Secretary's pitch for @Adbroad (and the Youtube API)

The Emotions of Text

The Shorty Awards Scandal -- Manual Spam is still Spam

Google Analytics, the cloud and missing numbers #fail

Helen Klein Ross & Michael Bissell Interview at Adweek's Social Media Strategies Conference

The Internet is the New 60's

Cougars from New Zealand (and I don't mean big cats)

Adding facts together, or why you can't charge your cell phone from wifi

Social Media and the Destruction of the World

Rabid Fans vs Passive Viewers -- The Coco vs Leno saga

How to tell someone to retweet (without using up your 140 characters)

You can't buy social media

A book unopened is but a block of paper

Building the LOST: The Final Season Sweepstakes

Holiday SPAM (or the lack thereof)

Archiving Twitter

Too Many Toolbars

Random Censorship with Google Adwords

Accessibility and Shopping Online

Twisted path to customer service

Flash: Shiny objects blinding your audience

Twollow and other gold rush scripts

GPS in a Laptop computer

Thinking outside the box... There was a box?

Twitter was designed for Text Messaging

It's not the corporations, damnit

Entrepreneur or Dreamer?

Adweek Social Media Twitter for Brands Presentation

Socializing is more than Social Media

Generational Marketing is a Myth (or Who's your Daddy?)

Social Media is Just the Way We Use the Internet

Twitter Followers Don't Matter (ask the porn sites)

The Internet is Gooder than Books

Sometimes you don't want your campaign to go viral

Best Twitter Branding Campaign

Like flies to crap, Spammy Twitter Followers don't really go away

iPhone SMS Security Hole

How Flipmytweet works

Cell Phones as Microscopes

Digg is not the Hijacker -- You Are

Steve Ballmer -- the walking dead?

Twitter as an open mic poetry reading

Automatic Social [un]Awareness

First splash for United Against Malaria

New Media/Old Media and the CLIO Awards

Interview at SXSW: Mad Men Twitter And Tracking

We've got an App for that -- it's called the Web

Understanding Google To Get Your Resume Noticed

The trouble with Wordpress and other templates

Wayward Words with Baggage

Speaking at SXSW March 17th

The fleeting Memory of the Internet

It's okay to say 'I don't know'

Nike Takes Over Conquent

Facebook owns this title

Excuses, excuses

A little on Social Media

Feeding on Content

Attack of the Bots

Web 1.0

Net Neutrality

Getting clever with data feeds

The Other Credit Crisis

The Broadband Inauguration

T-Mobile owns Magenta and Other Patent Stories

The Risk-takers, Doers and Makers of Things

The noise of 20,000+ Twitter Followers

30,000 feet, 500 MPH Suburban Strip Mall

Cellphones, toilets and the Inauguration

The End of Days (of song): Microsoft Songsmith Example

Browser Bigotry

The Death of your Soul: Microsoft Songsmith

Creative Development or Developing Creatively?

The Myth of Wikipedia (or the Wiki-1400)

Online/Offline Sales -- is it really that bad?

Is PayPal Tacky?

Old School Web Design Still Works

Domain Squatting

Green Chri$tma$

QA 101

Portland Snow

Get some return on that web traffic

I think they have a backup...

I'd love to have that problem

The [un]importance of statistics

Don't be a tool of viral marketing

Emails, discussions, blogs, wiki and web content

You Designed for Print First

You let someone else register your domain name

You figured .biz, .info, .us would work fine

What's after the Integrated Circuit?

Intelligent life is out there (but it's bugger all down here on earth)

Subject Matter Experts Talking Other Subject Matter

The Totalitarian Regime of Apple

Oversimplifying how people work


Creative Services for the New World

Reverse Anthropomorphism

The End of Time

Better Living Through Twitter

Lessons Learned From Apple

It's the Brand, Baby

Business Architecture vs. Web Construction

On Truth

Inverse Peter Principle

Random Knowledge

The Hive

RSS for this blog
The Twit Cleaner
Posted: 2010-01-30 09:28:02
Shortcut URL: http://t.conquent.com/O800

I seem to talk a lot about filtering the noise of all the yammering online. I also talk about how silly most of the applications names are, but I figured this one was worth mentioning as it really helps you understand your Twitter followers.

The Twit Cleaner (which is not a cheap prostitute for the Upper Class Twit of the Year) will run the most detailed analysis of who you're following that I've seen so far.

If you're not someone who uses twitter a lot you may ask, "why do I need to look at who I'm following? Shouldn't I know these people?" The answer is, yes, you SHOULD know these people, but following people on Twitter is often a lot like exchanging business cards at a mixer. You think you understand who that person is, and you want to return the favor because they gave you their card, but now they have direct access to you.

I'm mainly concerned with people who don't follow me back -- I follow people to have a conversation, or at least to have some mutual exchange of ideas. But there are accounts like the @MarsPhoenix or @stephenfry whom I 'm interested in, but I don't honestly expect them to be interested in me -- I don't want to use a tool that just automatically unfollows everyone who isn't following me, but I need a way to categorize the activity of the people I'm following.

The Twit Cleaner has three main categories which they then break down into subsections. It takes a few minutes to run, and they actually send you a message when it's done rather than waiting on your browser like friendorfollow.com. I assume if you're one of those twitterers following 50,000 people that it would take much more than a few minutes. But the report you get back is pretty interesting.

For completeness, here's the list I got back when I ran my report (knowing they're Aussies explains the terms and spelling).

Dodgy Behaviour
  • Try To Sell You Crap
    Uses common spam phrases

  • Nothing but Links
    Posts nothing but links

  • Tweeting the same links all the time
    Duplicates the same link more than 25% of the time

  • Tweeting Identical Tweets All The Time
    Posts the same tweet too many times

  • Other Dodgy Behaviour, Now Absent
    Any dodgy behaviour, plus haven't posted in ages

No Activity in Over a Month
  • No Activity In Over A Month
    No tweets in a very long time

Accounts that Ignore You
  • Not Active Yet (Fewer Than 10 Tweets)
    Fewer than 10 tweets

  • Don't Interact With Anyone
    Never interacts with any of their followers

  • Hardly Follow Anyone
    People that follow back less than 10% of the people who follow them

  • Not Following You
    Have no followers at all

The page made it pretty easy to find out what accounts I wanted to toss immediately, and then take my time as I get through less and less critical categories. It also offers a tool to let you unfollow everyone on the list, with the option to exclude the accounts you want to keep (like the Mars rover and Sir Stephen Fry for example).

I did a quick paranoia test on myself by running the Twit Cleaner from the Conquent account (which is just a company placeholder and just follows @bissell) and I was happy to see that my daily Twitter account didn't show up in any of the garbage categories.

But, at the end of the day, while the automatic filters are getting better, I still think there's nothing like a little human oversight on these sorts of things...
How Facebook is (unintentionally) forcing programmers to piss off users
Perfect Secretary's pitch for @Adbroad (and the Youtube API)

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