About the Author:

With a career that has spanned advertising, production, technical services, and project management, Michael is able to articulate the wide range skills and professions that make the Internet work. This eclectic understanding and his desire to shine the light on those hiding behind techno babble has brought success to a wide range of projects.

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Past Postings:

Using Dissent To Enhance Your Social Influence Online

Industry Profile - Author

Industry Profiles Full Time Employees - Professional Writer

Some Thoughts On Freelancing

Building Your Online Brand

Marissa Mayer and the Change in Yahoo's Remote Workforce

LinkedIn for Professional Writers

Fake Republican Twitter Accounts

"Did you mean?" -- Google's chiding nanny of search results

Branded Technology

Sharingspree.com -- Stealing more than GroupOn's Idea

The Internet Isn't Entertaining Enough

It's not your bank... It's Apple's and Amazon's

Violated by Madison Avenue

Google+ Scares Me

"We need to..." Internet Marketing Myths

Facebook's deal with the Devil

My cool new phone is a little too cool.

You are never alone

Promotion vs. Distribution... You'd think they'd know that one...

Publishing Industry Watch

Content for Social Media

Social Media Slot Machine

Anonymous vs Me

News from the Twitter Follow Campaign Trail

The art of Indiscriminate Twitter Following

The Cloudy Meaning of The Cloud

The Demand For The Loss of Creativity

Alien Technology and Government Conspiracies

Time for a New Reality

The Death of Email

Protecting Free Speech... Anonymously (and geekily)

Amazon Shouldn't Have Shut Down WikiLeaks

The Superpowers of the Hive Mind

Time for New Ideas

Comcast, Netflix and the Mystery of the Modem

The Great Technical Disconnect

New for the Sake of New

A Retail Store Built Like the Web

Disposable Personas

When did Google Start Policing the Internet?

Getting back to HTML basics, thanks to Apple

Inspecting my Navel Base

A shoebox vs. an online backup

Is Your "Resume" Website Recruiter-friendly?

iBooks -- Creative Epicenter or Gatekeeper?

The Failure of Success

The Economy is Going to Get Worse, but that's okay

Time lost on Twitter

Client Vendor Relationships

Twitter's back alleys and dark places

Social Media is NOT Advertising

Microsoft Courier

Form (designers) versus Function (geeks)

PDXBOOM -- The power of social media and the portland pipe bomb

China and Apple -- Different organizations, same management

The volume of screens

Logorama

Google Adds Biking Directions to Maps

Transmedia

That magical little tablet

How your website can be in two places at once

Masterpieces created by sheer volume

Suing over lack of originality

A Primer on Internet Fame -- dancing babies, hamsters, numa numa, and more...

Checking my messages

Rules are made to be broken -- in a reasoned, systematic way

So many accounts, so few passwords

Who really uses Twitter? 60% of Twitter's traffic isn't on Twitter

The Web is a Jerry Rigged Kludge

Twitter: Asleep at the Mouse Wheel

Where regulation is good: Google Voice and Vonage

How Facebook is (unintentionally) forcing programmers to piss off users

The Twit Cleaner

Perfect Secretary's pitch for @Adbroad (and the Youtube API)

The Emotions of Text

The Shorty Awards Scandal -- Manual Spam is still Spam

Google Analytics, the cloud and missing numbers #fail

Helen Klein Ross & Michael Bissell Interview at Adweek's Social Media Strategies Conference

The Internet is the New 60's

Cougars from New Zealand (and I don't mean big cats)

Adding facts together, or why you can't charge your cell phone from wifi

Social Media and the Destruction of the World

Rabid Fans vs Passive Viewers -- The Coco vs Leno saga

How to tell someone to retweet (without using up your 140 characters)

You can't buy social media

A book unopened is but a block of paper

Building the LOST: The Final Season Sweepstakes

Holiday SPAM (or the lack thereof)

Archiving Twitter

Too Many Toolbars

Random Censorship with Google Adwords

Accessibility and Shopping Online

Twisted path to customer service

Flash: Shiny objects blinding your audience

Twollow and other gold rush scripts

GPS in a Laptop computer

Thinking outside the box... There was a box?

Twitter was designed for Text Messaging

It's not the corporations, damnit

Entrepreneur or Dreamer?

Adweek Social Media Twitter for Brands Presentation

Socializing is more than Social Media

Generational Marketing is a Myth (or Who's your Daddy?)

Social Media is Just the Way We Use the Internet

Twitter Followers Don't Matter (ask the porn sites)

The Internet is Gooder than Books

Sometimes you don't want your campaign to go viral

Best Twitter Branding Campaign

Like flies to crap, Spammy Twitter Followers don't really go away

iPhone SMS Security Hole

How Flipmytweet works

Cell Phones as Microscopes

Digg is not the Hijacker -- You Are

Steve Ballmer -- the walking dead?

Twitter as an open mic poetry reading

Automatic Social [un]Awareness

First splash for United Against Malaria

New Media/Old Media and the CLIO Awards

Interview at SXSW: Mad Men Twitter And Tracking

We've got an App for that -- it's called the Web

Understanding Google To Get Your Resume Noticed

The trouble with Wordpress and other templates

Wayward Words with Baggage

Speaking at SXSW March 17th

The fleeting Memory of the Internet

It's okay to say 'I don't know'

Nike Takes Over Conquent

Facebook owns this title

Excuses, excuses

A little on Social Media

Feeding on Content

Attack of the Bots

Web 1.0

Net Neutrality

Getting clever with data feeds

The Other Credit Crisis

The Broadband Inauguration

T-Mobile owns Magenta and Other Patent Stories

The Risk-takers, Doers and Makers of Things

The noise of 20,000+ Twitter Followers

30,000 feet, 500 MPH Suburban Strip Mall

Cellphones, toilets and the Inauguration

The End of Days (of song): Microsoft Songsmith Example

Browser Bigotry

The Death of your Soul: Microsoft Songsmith

Creative Development or Developing Creatively?

The Myth of Wikipedia (or the Wiki-1400)

Online/Offline Sales -- is it really that bad?

Is PayPal Tacky?

Old School Web Design Still Works

Domain Squatting

Green Chri$tma$

QA 101

Portland Snow

Get some return on that web traffic

I think they have a backup...

I'd love to have that problem

The [un]importance of statistics

Don't be a tool of viral marketing

Emails, discussions, blogs, wiki and web content

You Designed for Print First

You let someone else register your domain name

You figured .biz, .info, .us would work fine

What's after the Integrated Circuit?

Intelligent life is out there (but it's bugger all down here on earth)

Subject Matter Experts Talking Other Subject Matter

The Totalitarian Regime of Apple

Oversimplifying how people work

crowdSPRING

Creative Services for the New World

Reverse Anthropomorphism

The End of Time

Better Living Through Twitter

Lessons Learned From Apple

It's the Brand, Baby

Business Architecture vs. Web Construction

On Truth

Inverse Peter Principle

Random Knowledge

The Hive



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Transmedia
Posted: 2010-03-09 17:11:13
Shortcut URL: http://t.conquent.com/FA00



Sometimes you need a new word, but most of the time there is a perfectly good word that you don't know or maybe just don't like. Corporate America loves new words, and I'm not sure why, after all, they don't treat the words they have particularly well...

Take this word: Transmedia. While it sounds like the transexual porn section of the video store, it's actually a marketing term that refers to storytelling, where "content becomes invasive and permeates fully the audience's lifestyle." (wiki).

Which means omnipresent storytelling, or cross-media, or just plain pervasive media.

Creating a word to describe your idea isn't new, but we used to call it "branding." You would come up with an idea for a new soft drink, coin a term, trademark it, and create Coca Cola. Eventually the word Coke means any soft drink. The generic word "soft drink" is still there, but the mainstream use of "Coke" only happens after the brand, and therefore the word, is established in popular culture.

The prevailing thought now is to create a word, and use it enough that you force it into popular culture. It almost never works, as seen with the broken trail of words and jargon.

The problem I have with making up words is based in one of my basic maxims: This stuff is complicated enough, we don't have to make it more complicated. The process of explaining your concept of pervasive storytelling is slowed down by creating a word that could be gay porn or a Soviet telegraph.

I'm not saying that "pervasive storytelling" isn't a mouthful, but if I look up the words on Dictionary.com or, lord help us, in a book, the words have meaning and I don't need a wiki or a jargon dictionary to figure out the concept on my own.

Now take your crazy talk and get off my lawn...

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Sam: Re: Transmedia
2010-03-09 17:21:25

"Transmedia" was first coined in 2003. It became a bit Hollywood during some of the Battlestar Gallactica "cross platform" story initiatives and press (one of the Showrunners was very "transmedia" driven and used the phrase frequently). "Cross Platform" preceded "transmedia" but meant the same thing, without the pretense.

Regrettably, it's deeply misused by those who think that having "content" placed on a bunch of different platforms constitutes "transmedia." And, equally regrettably, it's good to use for certain Search results.

Actual "transmedia storytelling" is rare, where Users/Audience acquire storied content from different sources a bit like a puzzle. There are also "converged media" story telling applications, which more seamlessly blend storytelling across different delivery mediums but usually within a single content consumption experience (not disconnected by time/space).

Worse yet is the quest for making "social media" part of transmedia storytelling. Having a bunch of people shouting at a TV (in a bar, during a Game) does not extend the story to the Bar. The experience extends, but, not the story. A Twitter stream is no different. Subtle point, but, worth making.

What I'm getting at is that it's an old concept at this point, it's generally misused; it's still as pretentious as when first used. But, there is some meat in there that's worth delving into...it would just be nice if people said, "hey, like I'm telling my story in a bunch'a different places, cool, eh?"


Amanda Frech: Re: Transmedia
2010-03-15 15:12:36

I guess I'd also say that "This stuff is simple enough: we don't need to make it more complicated." Which new words inevitably do. I've done a good bit of work in university libraries, and you'd be amazed at the extent to which their propensity to give everything a digital new name *just because it's digital* confuses people who certainly do not need to be any more confused than they are already (cough: undergraduates).

For instance, when libraries started putting their card catalogs online, they started calling them OPACs (Online Public Access Catalogs). They did realize that their users couldn't be expected to parse that acronym, so what did they do? They gave their online catalogs cutesy names, names that were usually acronyms. Harvard has HOLLIS, the University of Virginia has VIRGO, and so on and so on. Every library used to just have "the catalog," so that if you learned what a "catalog" was at one library, you could apply that knowledge somewhere else.


tom: Re: Transmedia
2010-04-06 14:48:01

Today, the official "Transmedia Producer's Credit" was approved by Producer's Guild:

http://www.deadline.com/hollywood/

It's a word that's here to stay.


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